Loay Al Baddad
CEO - Foreword - Partner

LOAY AL BADDAD
The Albasem Holding Group And Its Subsidiaries Were Established To Enhance Value And Contribute To The Development Of A Sustainable Economy In The United Arab Emirates And The Hashemite Kingdom Of Jordan. To Achieve This, The Company Brings Together Some Of The Most Dynamic, Transformative, And Ambitious Companies In The City Through Direct And Indirect Investments Across Key Primary And Secondary Sectors. Each Company In Our Portfolio Has Succeeded In Laying A Strong Foundation In Both The Economy And Society, And In Many Cases, In International Markets Outside The UAE. Nevertheless, We Continue To Seek Promising Opportunities To Make Greater Contributions By Combining Key Entities Representing A Wide Range Of Strategic Sectors Within One Holding Company. Our Sustainable Investment Approach Enables Our Portfolio Of Companies To Operate Effectively And Efficiently By Implementing Best Business Practices And Value-Driven Initiatives. We Work Directly With The Leadership Of These Companies To Provide Them With Insights And Knowledge Through Our Portfolio Ecosystem, Enabling Them To Exchange Shared Experiences In Multiple Ways To Benefit From Economic And Commercial Opportunities. Moreover, Our Position As A Holding Investment Company Allows Us To Build A Solid Foundation Of Innovation And Ambition With Potential That Surpasses What Is Already Present In Our Companies.